Multiple Factors
Audiences are built rapidly based on the current list, your stated objectives, incoming engagement data, and MYAA's calculations.
Find Customers Even If You Don’t Know Where to Look
Most businesses tend to target what they feel is are the “usual suspects”, but if you are not constantly broadening your search, then you are missing a great opportunity to expand your customer base and sales.
MYAA (My Autonomous Assistant), is here to help! She will constantly be scouting for new prospects to add to your list, while at the same time, continuously be weeding the wrong ones on your current list. By utilizing machine learning, MYAA just keeps getting better and better as your list just keeps getting richer and richer.
HOW WE DO IT
MYAA starts by analyzing your current list, as well as any lists that you feel you should add to that. From there, she applies what she has learned by running hundreds of campaigns and begins to create alternate profiles that you may not have considered before.
LIST ANALYSIS
MYAA looks for patterns in your current list and provided preferences and parameters.
MICRO SEGMENTS
New audiences are built rapidly based on the current list, your stated objectives, incoming engagement data, and MYAA's calculations.
TEST PLAFORMS
The current list, as well as the new audience, begin to be marketed across multiple channels and MYAA constantly appraises their performance.
REFINE THE LIST
The list is refined, pruning the bottom and analyzing the top to use them as a pattern to find more.
Creating Micro-Data Segments
Audience Composition
Micro-segments can include current customers, site visitor segments, lookalike audiences, or entirely new audiences
Refine Segments
MYAA creates more precise site visitor segments on-the-fly using a combination of different customer engagements
Hyper-Test Variables
She tests hundreds of variables against these segments in a fraction of the time it would take a human marketer
Increase Engagement
MYAA will only focus efforts in areas that drive conversions and increase engagement, identifying entirely new audiences as she goes
Continuous Optimization
Creating more calculated segments enables MYAA to continuously adjust her optimization accordingly per segment
Targeting Individual Audiences
MYAA can target down to the individual prospect across each channel. By refining and adjusting the format, text, pictures, and more that are presented to the prospect, she can increase interest and meaningful engagement.
Varied by Platform
Messages are individualized depending on the platform's capacity, whether it's a location, or site parameters, such as: placement, categories, topics, scheduling, devices, demographics, etc.
Expansive Targeting
Whether through keyword expansion, lookalike modeling on Facebook, or the continuous application of machine learning applied on individual profiles, MYAA continues to expand the campaign targets.
Precision Targeting
By applying strategic programs combined with MYAA's number crunching madness, she is able to discover endless new customers that you would probably never have even considered to target otherwise.
Our Happy Clients
WhatClients Say
Your success is at the center of our business. We provide a wide range of marketing services, digital branding, development, and support services. Our services are all built on top of cutting-edge technology, such as Artificial Intelligence (AI) and blockchain. For that reason, we can deliver better results while saving our clients tons of money.
How good are we at what we do? Take it from some of the businesses Marketplace Authority have helped already. We let them speak for us.
What an amazing job and done so well! We are now looking for new animations project, we just need to find some time to plan a bit. Thank you again
Rune Haakonsen
Kongsberg - Celebrating 200 years - Houston, TXMarketplace Authority has been incredible. I was skeptical at first but they have been providing 10-15 quality leads to me per week, the service is awesome.
Mike Leigh
C-Thru Sunrooms - Orange County, CAI thought you guys would not be able to reach our high-end customer base but you proved me wrong. We have 8 Marketplace Authority agents now. Thanks
Damian Klinger
Jets.com - New York CityI have been with Marketplace Authority for 8 months and they have been great. We have 4 agents now and they are one of our primary lead sources.
Jim Casparie
Fortress Environmental Holdings - Dallas, TX