Digital Branding is not only about building Identity and Visibility, but also about tying it all together to naturally foster Credibility.
We employ creative storytellers who are trained to use digital tools to inform great content. Strong copywriting attracts more clicks and more conversations – it’s likely one of the first entry points into your sales funnel.
Need copy for landing pages, banner ads, campaign materials, internal assets, lead generation emails and other sales-enablement collateral?
From blog posts and email newsletters to white papers and eBooks, Marketplace Authority’s copywriting services run the gamut from top-of-sales-funnel articles meant to build brand awareness to bottom-of-funnel collateral focused on generating leads and cultivating conversions.
We take the time and care to hire the very best professionals who are well-versed in writing business copy in niche verticals.
What token holders and potential customers are saying about us is more important than what we are saying about ourselves. Our digital branding efforts in the crypto world say a great deal about who we are and what value we provide to our token holders, prospective customers, clients, partners, members, or consumers. Nowhere has this been more apparent, than in the blockchain world that demands transparency.
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We believe new products to be one of the most important applications of marketing research, but one of the most difficult to execute in practice. New products can be concept-driven or product-driven.
New product development must have focal points to have any chance of success. Focal points include definition of the target market, determination of the product category, and/or definition of the problem to solve or opportunity to exploit. These focal points are largely managerial judgments.
Once the target audience is identified (even if not totally precise), and some notion of the product category (or human need) is established, then qualitative research is the first step. The purpose is to develop in-depth understanding of the target consumer—their motivations, perceptions, fears, and preferences. Perceptions of competitive products can be explored. Unmet needs can be identified. New product ideas can be sought. The qualitative exploration serves to identify new product possibilities as well as refine the target-market definition for those possibilities. Qualitative research is also useful in determining the starting points for ideation.
Concept testing identifies potentially successful new products early on, so that you can focus limited research and development resources (and limited marketing resources) on the new product concepts with the greatest probability of consumer acceptance. Marketplace Authority provides a suite of concept testing systems and services.
In the brand comparison wars, a great online presence can often give you the edge you need to overcome adoption barriers. A better reputation tends to result in more opportunity. Better PR, positive online content, and glowing earned reviews result in a line of defense against negative content.
More than 93% of all online experiences start with a search engine query, and nearly 73% of consumers trust search engines when evaluating the reputation of a brand. Building a strong search engine profile is a critical part of any online reputation management strategy.
Your success is the center of our business. We work on Community Management, Digital Branding, Email Marketing, Social Media Management & Marketing, Video Explainers & Marketing and help clients source Promotional Products.
How good are we at what we do? Take it from some of the businesses Marketplace Authority have helped already. We let them speak for us.