What is Digital Marketing vs. Branding?

While Digital Marketing involves generating consumer interest and demand by promoting your services and products, Digital Branding is more about raising brand awareness, demonstrating brand value, and establishing brand equity. Building your brand is about creating consumer trust and willingness to recommend you to their friends.

While the success of your marketing is determined by how well the message that you want to communicate is received, the success of branding lies in the ability for the consumer to decide these things about your brand for themselves. This consumer confidence usually starts with what they see as others’ perception of your brand, so getting the word out there is very important.

For an ICO, this usually starts with what information can be found on the top ratings sites, because this is the easiest place to find it and they usually top the search results. The key is to make sure that what is being said about you is accurate and provides a good picture of your company.

Rating Consultants

Let our team of ICO rating consultants setup and manage your reputation across over 40 ratings sites worldwide. Based on our knowledge of their requirements, as well as direct access to many of their data managers, we are able to quickly get you setup and then keep your information always up to date. Additionally, we provide you with weekly reports to let you know what items can help to keep your scores high, or need to be worked on to bring some ratings up.

Reputation is everything

In business, your reputation is everything. Thanks to social media and ICO review sites like ICObench, you can build a great online reputation fast. There’s just one problem: The Internet moves fast and the crypto world moves even faster, and if you take your eye off of the ratings sites your score can plummet as quickly as you rose to that coveted 5-star rating. Let us keep an eye on it for you, so you can spend your time focused on what is driving your business forward.